World class port PR and terminal PR
World class traditional PR and content PR for ports and terminals
Ports and terminals don’t want to waste time explaining their industry and the complex relationships which make the sector work. They want an agency that understands their business; can reach their audiences and add real-value.
They also need an agency that will help them transcend from the traditional client base – shipping lines, ferries and RO-RO to the business cargo owner – the end client. Why is this important? Because the number of potential shipping line customers is every deceasing as lines merge and super groupings are formed. Also a number of the key shipping lines now either are part of a company that directly owns ports and terminals or runs these themselves which leads to conflict of interests.
Our ports technical and commercial knowledge is unsurpassed. We understand the market dynamics that impact ports and terminals and the high-end engineering, technologies and concepts that drive ports forward. Including autonomous ships, trucks, drones the impact of automation and Industrie 4.0 and cyber-physical systems.
We also understand how to help ports and terminals reach cargo owners. We don’t just write a press release; each campaign is tailored for the relevant vertical market. Our contacts and knowledge of how to make shipping interesting for the retail, food and drink, manufacturing, aviation, automotive, chemical and hazardous and FMCG sectors is how we get our clients featured in the relevant vertical media.
Portcentric PR and Content PR
Ports that have a portcentric offering or potential need to reach out to a number of key stakeholders, investors, property consultants, advisors, 3PLs, end cargo owners and have to make sure everyone understands the value the particular portcentric solution brings.
We offer specialist PR, content and marketing services that help ports bring their relevant messages for investment, port selection, renewable energy development, supply chain improvement, maritime and intermodal freight.
But we are more than just a PR agency; we write compelling content that is relevant, engaging and informative. Why is this important? Because 9 out of 10 business buyers say when they are ready to buy, they will find their seller! 41% said they read research papers, white papers, thought leadership articles and postings to help them make their selection of who to engage with.
Crisis management and communications training
- Audit and advice on your current Crisis plans
- Manage the risk and maintain control over the situation
- Mobilize and work with your crisis team to formulate media response procedures, protocols, action plans and briefing documents
- Focus on your message – not the media’s interpretation
- Orchestrate communications directly with your staff
- Monitor media coverage and direction
- Keep key audiences informed of developments
- Support your spokespeople with advice and current status reports
- Provide distribution service for news updates
- Control access to sites and individual
If you are in a crisis situation now and need help contact us on +44 (0)207 689 9009 or email email@example.com
Crisis media training
Our course deals firstly with theoretical crisis management, then with practical media handling skills within a crisis situation.
We give you a set of techniques that can be used in any crisis or severe issue. Using role-play and video playback, we ask you to take part in a series of media interviews, tailored to meet the needs of your organisation in any crisis situation.
We will research your issues and prepare you for almost every eventuality connected to your crisis issues as well as give you a structured strategy and a set of tools to conduct successful media relations during a crisis.
Dear Chris North Trans Pennine Upgrade and Rail Freight At PD Ports we have great concern over the recent developments in rail freight that were originally planned as the North Trans-Pennine upgrade. These proposals would have seen an increase in rail freight capacity...
PD PORTS DIRECTOR RECOGNISED IN QUEEN’S BIRTHDAY HONOURS LIST FOR SERVICES TO YOUNG PEOPLE IN THE TRANSPORT INDUSTRY Jim French, PD Ports’ Director Portcentric Logistics and former RHA (Road Haulage Association) Chairman, has been awarded an MBE in the Queen’s...
Port State Control could be about to change and move away from black, grey and white performance lists as pressure grows to concentrate more on targeted inspections of under-performing ships, a potential move welcomed by Palau International Ship Registry (PISR). Panos...
Women bring reality to London Shipping Week One of the few conferences taking place during LISW 2017 to focus on the big issues facing current global trading and the search for solutions including the human element and how it fits into the new world of technology....
The Chartered Institute of Logistics and Transport (CILT) is encouraging all companies involved in the supply chain to become an Authorised Economic Operator (AEO), in order to ensure the United Kingdom operates frictionless borders post-Brexit. Following the EU...
DP World, a leading enabler of global trade and an integral part of the supply chain, today demonstrated the most advanced container tracking solution developed by a port terminal operator under the theme of “Where’s My Container?” at Transport Logistic in Munich. The...
The Port of Liverpool has seen the arrival of the largest ship ever to visit the port - HS Paris, capable of carrying more than 6,500 shipping containers, is the first post-Panamax vessel to stop at Liverpool. Before the expansion of Liverpool 2, this would have been...
The Internet of Things, a recent concept in global business, seems to be generating greater interest in every industry. The port sector is one of the most vital aspects of business for many European cities. Many industries in trade, tourism, and commerce rely on...
As of August 2017 all ships exceeding 5,000 GT will be subject to monitoring, reporting, and verifying carbon dioxide emissions when calling at European ports. This EU MRV regulation is being put into place to better understand fuel consumption and CO2 emissions of...
Freight logistics giant Rhenus has announced the start of construction on its new warehouse and headquarters at Port Salford, Manchester. With development projected to be complete by the fourth quarter of 2017, the task will create 10 new jobs. Rhenus has 13 sites...