The medid planning/buying agency that gets the most from budgets
Image Line Communications takes time to understand your business and your customers to create an intelligent advertising strategy that is perfect for your business and budget.
We specialise in maritime, logistics, supply chain, ports, materials handling and security marketing. Our familiarity in these industries gives us a strong knowledge of what has worked in the past and allows up to accurately predict what will best work for your business in the future.
Our experienced team of in-house makes sure you achieve the maximum for your budgets. We are aggressive but fair buyers of space, we know what others are paying and make our clients get the best value possible from their budgets.
Our graphic design team are fully experienced in the Adobe suite of design programs – particularly in InDesign, Illustrator & Photoshop – to ensure your advertisement designs are created to the very highest quality and standard.
Media Strategy and planning
It’s no secret that simply placing adverts anywhere doesn’t equal brand success; advertisements have to be placed strategically in front of the right audiences and potential buyers of your products or services.
You also know that in this day and age, advertising isn’t what it used to be. There’s more competition than ever, more influencers to cater your message to and it’s getting harder to reach them.
It’s a revolutionary and great time with fantastic opportunity to be inventive, tactical and dynamic and we are here to help you achieve your business goals.
Negotiating the buy, buy, buy – once the adverts are designed and approved ready for distribution it’s time to negotiate the buying of advertising space.
It’s the media buyer’s job to do their best to secure that advertising space and do it at – or below – the budgeted amount in the media plan.
Design of advertisement
There are three responses you way achieve from an advert– yes, no and WOW! Wow is the one to aim for.
Our team of designers can help you achieve the WOW whilst making sure the persons seeing the designs know what you are selling and making it easier for them to contact you.
What Is Media Planning?
It is the process of selecting the optimal combination of media outlets for advertising a particular marketing message for your products or services.
What this involves is researching, identifying, analysing, comparing competitors campaigns, planning and working to agreed budgets.
- Advertising design and production
- Media planning/buying
- Marketing strategy and planning
- Marketing collateral
What Is Media Buying
The process to the next stage and is where from the media plan you begin to find and negotiate and buy the advertising space across the agreed media outlets.