Logistics PR

We start by getting to really understand your business and into the minds of your key influencers to get a clear picture of what matters, what wants to be said and needs to be heard. We then deploy the most effective way of getting your message across. That could be mainstream media, it could be social media it could be (and probably will be) a fusion of both with some direct tactics added to the mix too.

In today’s “new normal” economy, manufacturers and retailers must adapt their supply chains to meet the ever-changing needs of consumers and businesses. As they do, they need to find you and how you can help them achieve their business goals. We know 9 out of 10 business buyers say when they are ready to buy, the will find the seller. White papers are still the most read piece of content – 75% want white papers to be less sales based and more educational and trustworthy.

We don’t just write a press release; each campaign is tailored for the relevant vertical market. Our contacts and knowledge of how to make moving goods interesting for the retail, food and drink, manufacturing, aviation, automotive, chemical and hazardous and FMCG sectors are how we get our clients featured in the relevant vertical media.

Content logistics PR

But we are more than just a Logistics PR agency; we write compelling content that is relevant, engaging and informative. Why is this important? Because 9 out of 10 business buyers say when they are ready to buy, they will find their seller! 41% said they read research papers, white papers, thought leadership articles and postings to help them make their selection of who to engage with.

• White papers
• Thought leadership – articles, blogs and LinkedIn posts
• Guest posting on key blogs

Crisis planning, management, and Media relations

• Audit and advice on your current Crisis plans
• Manage the risk and maintain control over the situation
• Mobilize and work with your crisis team to formulate media response procedures, protocols, action plans and briefing documents
• Focus on your message – not the media’s interpretation
• Orchestrate communications directly with your staff
• Monitor media coverage and direction
• Keep key audiences informed of developments
• Support your spokespeople with advice and current status reports
• Provide distribution service for news updates
• Control access to sites and individual

If you are in a crisis situation now and need help contact us on +44 (0)207 689 9009 or email sales@imageline.co.uk

Crisis media training

Our course deals firstly with theoretical crisis management, then with practical media handling skills within a crisis situation.

We give you a set of techniques that can be used in any crisis or severe issue. Using role-play and video playback, we ask you to take part in a series of media interviews, tailored to meet the needs of your organisation in any crisis situation.

We will research your issues and prepare you for almost every eventuality connected to your crisis issues as well as give you a structured strategy and a set of tools to conduct successful media relations during a crisis.

If you are in a crisis situation now and need help contact us on +44 (0)207 689 9009 or email sales@imageline.co.uk