Media training either as a tailored programme and run at your offices or by public training days. If you are going to talk to the media in any form, you need to be prepared. It’s never simply a case of answering questions. We can guide you through the techniques, procedures and practice of media relations. Communications is about information and our media training courses are designed for everyone in your business regardless of what level they are at. Everyone is a brand champion and knowing what to say, to whom and in what form is vital to protect your business.

Media training is about making you more comfortable in dealing with the media. Our courses offer practical skills that will enhance your business profile without damaging your brand. Your needs are different from many others and we produce media training to cover your individual requirements.

We offer a number of individually tailored courses designed to meet your communication needs.

 Press releases
Why create press releases
How to write them in the correct format
What information do you need
Do you need photographs
What does the media expect from a press release
The best ways to issue press releases

Feature writing
What is expected of a feature
How to write an effective feature
Targeting of features
Striking the right balance
‘Selling in’ a feature
How to research for a feature
What to include and what not to include
Formats

Media interviews
Taking the fear out of media interviews
How to prepare
What to say and in what way
The knowledge base – and why you should be prepared
Checking facts – both sides
What do you want from a media interview?

Social media
What it encompasses
What social media sources to use
How to write for social media
The dangers and the prizes
How to use social media outlets for business
Limiting staff interactions in a business sense

Photography
When to use photographs in your communications
How to brief photographers
Issuing photographs to the media – formats
When not to use photography
Copyright

White papers
What are white papers
Using a white paper externally
How to write white papers
Ensuring your white papers are legal, honest and truthful

Dealing with the media
How to approach the media
What does the media want from you
Timescales/deadlines
Facts and figures
Copy approval
Relationships with journalists
Balancing your needs and those of the media
Maintaining a relationship

The core and business media
The types of media for your business
Which media to concentrate on
Forming a connection with the media
Dealing with non-core media publications

Deadlines and research
Internal deadlines
Keeping the media waiting
How to research using time management
Drafts, approvals and final deadlines

Corporate communications
Formats
What they are useful for
Using internal resource ‘Singing from the same hymn sheet’
The management escalator
Can your internal communications be used externally

Sponsorship support
Using the media to support your sponsorship programmes
How to use sponsorship to support your external communications

Advertising and the media
The relationship
When not to confuse the two!
Using PR to support advertising
Advertorials

Crisis media management
What triggers a crisis
Crisis management v crisis media relations
Timetables/timescales
Levels of authority
Agreements at senior level
Spokespersons
‘The hymn sheet’

Proof reading, approvals and sign-offs
Why it is important to check everything
Who approves the final copy
How many drafts does it take before it is ready
Who will be writing your copy

Using a PR agency/freelance consultant
Why use an external agency
What controls do you have
How to manage your agency
What to expect
The cost factor

Presentation skills
Structuring material for maximum impact
Correct usage of visual aids
Creating rapport with audience
Improve body language, control of nerves, delivery

Our complete online Media Confidence media training course was designed by Tom Maddocks, a former BBC Television reporter with experience on Channel Four and local radio. He is recognized as one of the UK’s leading media experts and has helped a number of clients prepare to handle media interactions. Our four-part online video course gives you access to media insights at a fraction of the cost of professional trainers. The topics of the videos include:

  • Part 1: What journalists want – the journalistic mindset, the media environment, the definition of news, how to recognize news and how to engage with the media.
  • Part 2: Preparation –our exclusive 3-stage preparation process, how to achieve confidence, clarity and control, pro-active and reactive media handling, and how to generate a good quote and avoid jargon.
  • Part 3: TV interviews – the process of getting on the air, what to wear, how to create sound bites, how to avoid interview traps, and example interviews to show you what works and what doesn’t.
  • Part 4: Press, radio and online interviews – questions to ask beforehand, vocal delivery tips, how to take control of an interview and an explanation of “off the record” and “no comment.”

*Available bonus video: using the media to build your business – Top 10 ways to create a news hook, how to get the word out, tips on PR agencies, creating a press release, meeting journalists, and social media tips.