WHITE PAPER EXPERTISE
White Papers have emerged as the standard way of communicating more in-depth information to business decision-makers of problems solved and markets addressed.
When Danish logistics giant, DSV, wanted to increase customer awareness of its products and services and attract new business, it turned to Image Line to devise, write and publish a series of high-profile
White Papers that were launched at Multimodal in Birmingham. These proved to be sought after papers outlining the company’s presence and services in aviation, pharmaceuticals, perishable goods and the automotive sector. The papers were in-depth with concise and researched data highlighting the range of services customers should seek out when appointing a logistics provider.
The White Papers proved a real hit at the Multimodal trade event and forcing a reprint with copies issued to the media before and after the event. Targeting the vertical press pushed the DSV name and services higher on the media agenda with greater interest generated in the company across the keys areas where decision makers would read about them. This was reinforced by the ongoing media relations programme aimed at the business and core trade press in both the UK and Europe.