World class traditional PR and content PR for heavy lift and materials handling sector

Knowledge – Proactive – Effective – Impactful

The agency people turn to

Heavy lift and materials handling companies don’t want to waste time explaining their industry and the complex relationships which make the sector work. They want an agency that understands their business; can reach their audiences and add real-value.

Whatever your challenge, whether you need to engage new audiences, reposition your business, protect and grow market share or change perceptions, we can help you achieve your business goals.

We start by getting to really understand your business and into the minds of your key influencers to get a clear picture of what matters, what wants to be said and needs to be heard. We then deploy the most effective way of getting your message across. That could be mainstream media, it could be social media it could be (and probably will be) a fusion of both with some direct tactics added to the mix too.

Our heavy lift and materials handling knowledge is unsurpassed. We understand the market dynamics and the high-end engineering, technologies and concepts that drive the sector forward Including the impact of automation and Industrie 4.0 and cyber-physical systems.

We don’t just write a press release; each campaign is tailored for the relevant vertical market. Our contacts and knowledge of how to make moving goods interesting for the retail, food and drink, manufacturing, aviation, automotive, chemical and hazardous and FMCG sectors is how we get our clients featured in the relevant vertical media.

Content PR

But we are more than just a PR agency; we write compelling content that is relevant, engaging and informative. Why is this important? Because 9 out of 10 business buyers say when they are ready to buy, they will find their seller! 41% said they read research papers, white papers, thought leadership articles and postings to help them make their selection of who to engage with.

  • White papers
  • Thought leadership – articles, blogs and LinkedIn posts
  • Guest posting on key blogs

Crisis management and communications training

  • Audit and advice on your current Crisis plans
  • Manage the risk and maintain control over the situation
  • Mobilize and work with your crisis team to formulate media response procedures, protocols, action plans and briefing documents
  • Focus on your message – not the media’s interpretation
  • Orchestrate communications directly with your staff
  • Monitor media coverage and direction
  • Keep key audiences informed of developments
  • Support your spokespeople with advice and current status reports
  • Provide distribution service for news updates
  • Control access to sites and individual

If you are in a crisis situation now and need help contact us on +44 (0)207 689 9009 or email sales@imageline.co.uk

Crisis media training

Our course deals firstly with theoretical crisis management, then with practical media handling skills within a crisis situation.

We give you a set of techniques that can be used in any crisis or severe issue. Using role-play and video playback, we ask you to take part in a series of media interviews, tailored to meet the needs of your organisation in any crisis situation.

We will research your issues and prepare you for almost every eventuality connected to your crisis issues as well as give you a structured strategy and a set of tools to conduct successful media relations during a crisis.

Case Studies:

SCX Nuclear Industry PR