Maritime PR and Shipping PR
Knowledge – Proactive – Effective – Impactful
Maritime in the UK Sector
The maritime services sector contributes £4.4bn ($6.3bn) to the UK economy with the nation remaining an undisputed leader in the field. Research released by City of London Corporation says over 10,000 people are employed in the business with the UK the world leader in marine insurance, shipbroking, legal services and education. Source: PricewaterhouseCoopers
Recent evidence suggests that after marked growth over a number of years UK shipping interests are now facing increasing challenge from competing centres. There is evidence that increased competition from other countries with growing international maritime centres is beginning to have a detrimental effect on the UK maritime sector. (Sept 2015) Source: Department for Transport
The agency people turn to
We understand maritime PR and media relations for maritime and shipping sectors, through our unrivaled industry knowledge. Image Line makes sure maritime and shipping companies and suppliers to these sectors, are seen and heard by their most important people they wish to influence – their purchasing public.
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Our maritime, shipping and ports technical and commercial knowledge is unsurpassed. We understand the market dynamics that impact these sectors and the high-end engineering, technologies and concepts that drive the sectors forward. Including autonomous ships, trucks, drones the impact of automation and Industrie 4.0 and cyber-physical systems.
We also understand how to help shipping lines reach their customers the cargo owners. We don’t just write a press release, each campaign is tailored for the relevant vertical market. Our contacts and knowledge of how to make shipping interesting for the retail, food and drink, manufacturing, aviation, automotive, chemical and hazardous and FMCG sectors is how we get our clients featured in the relevant vertical media.
But we are more than just a PR agency, we write compelling content that is relevant, engaging and informative. Why is this important? Because 9 out of 10 business buyers say when they are ready to buy, they will find their seller! 41% said they read research papers, white papers, thought leadership articles and postings to help them make their selection of who to engage with.
Crisis management and communications training
- Audit and advice on your current Crisis plans
- Manage the risk and maintain control over the situation
- Mobilize and work with your crisis team to formulate media response procedures, protocols, action plans and briefing documents
- Focus on your message – not the media’s interpretation
- Orchestrate communications directly with your staff
- Monitor media coverage and direction
- Keep key audiences informed of developments
- Support your spokespeople with advice and current status reports
- Provide distribution service for news updates
- Control access to sites and individual; If you are in a crisis situation now and need help contact us on +44 (0)207 689 9009 or email firstname.lastname@example.org
Crisis media training
Our course deals firstly with theoretical crisis management, then with practical media handling skills within a crisis situation.
We give you a set of techniques that can be used in any crisis or severe issue. Using role-play and video playback, we ask you to take part in a series of media interviews, tailored to meet the needs of your organisation in any crisis situation.
We will research your issues and prepare you for almost every eventuality connected to your crisis issues as well as give you a structured strategy and a set of tools to conduct successful media relations during a crisis.
Giving our clients the competitive edge.